Cookie Policy

Last updated: May 2, 2025

1. Introduction

Welcome to The Mind Distillery Ltd ("we," "us," "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website https://aminds.ai (the "Site") and our A·Minds software-as-a-service platform (the "Platform") when accessed by authorised users of our Customers.


This policy should be read alongside our main Privacy Policy, which provides more detail on how we collect and use personal data. This Cookie Policy specifically addresses our use of cookies in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).


By using our Site or Platform, you acknowledge the use of strictly necessary cookies as described below. For cookies that are not strictly necessary (e.g., analytics cookies), we will request your consent via our cookie consent management tool.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website or use an application. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.


Cookies can be:


Session cookies: These expire once you close your browser.


Persistent cookies: These remain on your device for a set period or until you delete them.


First-party cookies: Set by the website you are visiting (in this case, us).


Third-party cookies: Set by a domain other than the one you are visiting (e.g., Google Analytics).

3. Scope of this Policy

This Cookie Policy applies to:


• Visitors Browse our public marketing website: https://aminds.ai.


• Authorised users (employees or agents of our Customers) logging into and using the A·Minds Platform.

4. How We Use Cookies

We use cookies for several purposes:


To operate our Site and Platform: Some cookies are essential for the technical operation and security of our Site and Platform.


To provide core functionality: Such as authenticating authorised users and maintaining their logged-in sessions securely.


To analyse and improve performance: Understanding how visitors and users interact with our Site and Platform helps us improve user experience and service functionality.


To ensure security: Helping detect and prevent security risks.

5. Types of Cookies We Use

We classify the cookies we use into the following categories:


Strictly Necessary Cookies: These cookies are essential for you to browse the Site and use its features, or for the core operation of the Platform (like logging in). They are necessary for security, authentication, and enabling core functionalities. Under PECR, these cookies do not require your consent, but we inform you about them here.


Providers: Clerk (for user authentication and session management on the Platform), Vercel (for website hosting functionality and potentially basic analytics essential for site operation).


Performance and Analytics Cookies: These cookies collect information about how you use our Site and Platform, such as which pages you visit and if you experience any errors. This data is aggregated and anonymous (where possible) and helps us understand usage patterns, diagnose problems, and improve our services. We will seek your consent before placing these cookies.


Provider: Google Analytics (once implemented).


Targeting or Advertising Cookies: We do not use targeting or advertising cookies on our Site or Platform.

6. Specific Cookies Used

Below is a list of the main cookies we currently use or plan to use shortly. Please note that the exact cookies, their names, and expiry dates may change over time. You can typically view the most current list of cookies operating on our Site and Platform through your browser's developer tools or via our cookie consent management tool.


Cookie CategoryProvider(s)Example Cookie Names*PurposeDuration
Strictly NecessaryClerk__session, __client_uat, other Clerk-related cookiesUser authentication, session management, security for the A·Minds PlatformVaries (Session/Persistent - check consent tool/browser)
Strictly NecessaryVercel__refresh_ (Vercel Analytics)Essential website functionality, basic operational insightsVaries (check consent tool/browser)
Performance/AnalyticsGoogle Analytics_ga, _gid, _gat_... (Standard GA cookies)Analyse website traffic and user behaviour to improve the Site/PlatformVaries (e.g., _ga up to 2 years, _gid 24 hours)

*Cookie names and durations are indicative and may change. Please refer to your browser settings or our consent management tool for the most current details.

7. Third-Party Cookies

Besides our own first-party cookies, we use technologies from the following third parties:


Clerk: Provides essential user authentication services for the A·Minds Platform. Their cookies are strictly necessary for logged-in users.


Vercel: Provides hosting and related services for our Site. Their cookies are considered strictly necessary for site operation.


Google Analytics: Provides analytics services. These cookies help us understand website usage. We ensure appropriate data processing agreements are in place with Google. These are performance cookies requiring your consent. You can find out more about Google's practices here: https://policies.google.com/technologies/cookies


We do not use other third-party cookies for purposes like advertising.

8. Your Consent Choices and How to Manage Cookies

When you first visit our Site (https://aminds.ai), you will be presented with a cookie banner. This banner allows you to:


Accept all cookies (including Performance/Analytics cookies).


Reject non-essential cookies (only Strictly Necessary cookies will be used).


(Optional - if your tool supports it) Customise your preferences for different cookie categories.


Strictly Necessary cookies cannot be disabled via our consent tool as they are essential for the Site/Platform to function.


You can change your cookie preferences at any time by revisiting the cookie settings link (usually found in the footer of our Site or within your user profile settings on the Platform if applicable).


Managing Cookies via Your Browser:


Most web browsers allow some control of most cookies through the browser settings. You can configure your browser to accept or reject cookies, or to notify you when a cookie is set. Find out how to manage cookies on popular browsers:


• Google Chrome: https://support.google.com/chrome/answer/95647


• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences


• Microsoft Edge: https://support.microsoft.com/en-gb/microsoft-edge/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd


• Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac


Please be aware that if you block or delete cookies, especially Strictly Necessary ones, some parts of our Site or Platform may not function correctly. For example, blocking Clerk cookies will prevent authorised users from logging into the A·Minds Platform.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our Site and updating the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact our Data Protection Officer by email at legal@aminds.ai or by post at:


Data Protection Officer
The Mind Distillery Ltd
45 Old School Square
London UK
E14 7DJ